no registration needed.

It's easy, If you have an EBT card, simply show up to one of our 6 participating markets, find the Information Booth to withdraw your desired amount from your EBT card, and we will automatically *match it!

Get your shopping dollars *doubled at the following Urban Village Farmers' Markets:


North Bay Markets:

South Bay Markets

Market Match Is California’s Healthy Food Incentive Program, Which Matches Customers’ Federal Nutrition Assistance Benefits, Like CalFresh And WIC, At Farmers’ Markets. 

* Urban Village will match your EBT withdrawal amount UP TO $10 per day at participating markets. The Old Oakland Farmers' Market is the sole exception, with a $5 limit match because, as it is the Bay Area's Most Affordable Farmers' Market, the prices are already kept exceptionally low.